The home of Alfred Dunhill. This eminent British brand wished to create the true spiritual home of Alfred Dunhill whose incredible attention to detail embraced the ultimate in masculine luxury and retail lifestyle. Formerly the home of the Duke of Westminster, this magnificent Grade II building has been fully restored to its former grandeur and distinction.


Alfred Dunhill has always represented the discerning and modern gentleman, so it was only fitting that their new home should represent the latest in modern and extremely discreet technology. The building exists for two purposes; a private gentleman’s club as a London home for guest members and a retail space to exhibit past and current Dunhill products. Working within the confines of a Grade 11 listed building SMC fulfilled the client brief to install the very latest audio visual products throughout the entire building and create a stunning private screening room within the basement.