HOW ‘ANALOGUE’ ARE YOU?

HOW ‘ANALOGUE’ ARE YOU?

One of our lovely customers, when introducing himself to me, described himself as being ‘pretty analogue’. What he meant was – I don’t like fancy gadgetry – keep things simple please.’

I think it is interesting how, in a decidedly digital age, many people are yearning for something a bit more ‘old school’. You only have to look to the resurgence of vinyl to see that. Closer to home, the beautiful, traditional-looking Meljac switches we sell are more popular by the day.

Yet, despite this, in Mary Meeker’s 2019 report, we see that:

  • 1/3 of the world’s most valuable companies are in the technology sector
  • There are now over 4B internet users worldwide (more than half the total population)
  • Screen use has more than doubled in the last ten years, to 6.3 hours per day (mostly on mobile)
  • 88% of people in developed countries view TV with ‘2 screens’
I don’t think it is that people have just had enough of technology – in many cases we prefer ‘nu-skool’ to ‘old school’ as this year we saw:

66.71

E-commerce now represents c.20% US & UK retail turnover

66.71

Mobile viewing time exceeded TV viewing time

66.71

50M people using Amazon Echo

66.71

Digital payments exceed 50% of all payments, much of which is driven by the ‘on-demand’ economy

So why are people looking for something different?

At SMC we try and make things truly special – personal, consistent and beautiful. There is a particular satisfaction that comes from getting something ‘just right’ – especially when it involves painstaking craftsmanship. There’s also a beauty in something that does one thing well – not a ‘bit of everything’. The concentration on one task often aids performance, as well as ease-of-use, too. Get the quality right and things last – including the enjoyment of using something.

I welcome that, and love working with architects and designers who have a similar vision. I think SMC is ‘pretty analogue’ too.