10 Nov STEVE MOORE AT IMMERSIVE INNOVATION WORKSHOP
SMC’s Steve Moore presented at the TechUk and Gfk Workshop: The Connected Home Innovating for the Consumer – Immersive Innovation Workshop which took place at the home of TechUK in London on Tuesday 14th November from 15:00 – 17:00.
This workshop took attendees on an immersive journey. Exploring and demonstrating how to navigate the complex world of consumer-led innovation for the Connected Home.
The workshop focused on a generation where the Connected Home and related services can present considerable value. These are people who often have their own needs, the needs of their family and ageing relatives to consider. The conception of a truly Connected Home ecosystem can allow them to better meet these demands, offering greater convenience and peace of mind.
The event looked at some of the everyday challenges these people face and allowing us to take some time as an industry to appreciate how we can offer innovations that meet lifestyle needs across multiple use cases.
What the session covered
- A journey around end-to-end interactive innovation zones
- The Connected Home project to walk in the shoes as providers of services in this area. The journey will encompass Targeting, Needs, Co-Creation and Validation for Connected Home
- Networking with experts and peers
- Access to techUK and GfK reports on the Connected Home and Consumer Life